The Basics of Good SEO

Search engine optimization should be part and parcel of every marketing strategy for a business that has a website. SEO has been shown to be one of the most effective forms of marketing with a high return on investment. There are many businesses out there that have been able to improve their sales and grow. Having a good SEO strategy is important because it will determine the results you will see. This is why it is sometimes a good idea to hire a professional such as this leading Aberdeen SEO agency to help out. Here are some search engine optimization tips that will go a long way.


There are some people who have been forced to invest a lot of time and effort on the wrong keywords. Keywords are the most important things when it comes to SEO because those are the terms you are looking to rank for. You should know some terms and phrases used in your industry. Keyword research is not complicated because there are tools you can use. The keywords should be included in the content, page title, and meta tags because it will help the search engine spiders and prospective audience know what the page is about.


Linking will be the most expensive and time-consuming process of SEO. One mistake many people make is focusing too much on the number of links instead of quality. It is better to have fewer high-quality links instead of many low-quality links. Poor quality links can have a negative effect on your SEO campaign. Links are important in SEO because this is what search engines use to determine whether your page has quality content or not. Having links from quality websites will mean your content is quality as a result of the association.


Gone are the days when the only important content for SEO was text. These days, content comes in different ways with each having its own pros. There are times when you will be forced to use the different forms to provide the best possible experience for your visitors. The content you provide should be quality and relevant or else you won’t see an improvement in your rankings. You should consider outsourcing content creation if you feel like you don’t have enough experience or you are out of ideas. Choose content creators who are able to provide quality content, but you will have to pay a little more.

Mobile Responsiveness

More people are accessing the internet through their smartphones than their desktops. Mobile searches have been shown to account for about 60% of the total searches online. This makes it a must to have your website mobile responsive so it can be easily viewed and accessed using mobile devices just the same way they would have if they used a desktop. Most of the site builders have a tool for mobile preview. If you are using a third party to design your website, ask them what they have done for mobile view.

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